A brand rooted in Egyptian archival and everyday visual culture.

We pull from what we live, photos, signage, spells, textures, habits and translate it into material .

Mesh nostalgia.
Da estekmal.

Because archives hold what lasts.

Not everything worth keeping was labeled important at the time. Some things were just lived, worn, repeated, and passed on quietly.

That’s what we work from.

Both.

Design comes first, but context matters. Every piece starts with reference and intention before it ever becomes a product.

We don’t rush releases.
We research them.

Because not everything should be everywhere.

Limited runs protect the work, the references, and the people wearing it. Once something is gone, it stays part of the archive.

Soon.

Subscribers will know first. Always.

Instagram is where the process lives.

Email is where you will become first in line.

Follow us and subscribe to our email Newsletter.

No.

But it is rooted there.

If you understand it, you understand it. If not, come have a cup of mint tea and ha2olak.